Optics Brand · Burris
Burris Optics: brand guide and lineup
Researched by James · Updated September 26, 2026 · Editorial policy
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Founding and product history come from Burris's own site. Beretta Holding ownership is confirmed on Beretta Holding's own brand page. Warranty terms come from Burris's official warranty page, current as of the December 2025 Signature Warranty rebrand. Full methodology & editorial policy →
Quick facts
| Founded | 1971, by Don Burris |
|---|---|
| Headquarters | Greeley, Colorado |
| Where made | Burris says it manufactures in-house but doesn't publish one blanket country-of-origin claim for the current catalog; confirm by model |
| Parent company / owner | Beretta Holding S.A. (acquired 2002) |
| Known for | The Eliminator laser-rangefinding riflescope and the Signature Warranty |
| Typical price range | About $200 (Fullfield) to $1,300 (Eliminator) |
| Warranty | Signature Warranty: lifetime, transferable, no receipt required (US purchases) |
What does Burris make?
Burris is a hunting-scope specialist first, with riflescopes, red dots, rangefinding riflescopes, thermal optics, handgun scopes, binoculars and bow sights rounding out the catalog. Its most distinctive product is the Eliminator line, introduced in 2010, which builds a laser rangefinder and automatic ballistic compensation directly into the riflescope — a feature neither Leupold nor Vortex offers in quite the same integrated form. Being part of Beretta Holding since 2002 gives Burris access to the same corporate resources as Steiner, but it operates as its own brand with its own hunting-focused lineup.
Current lineup
| Line | Type | Magnification | Typical price | Best for |
|---|---|---|---|---|
| Fullfield | Entry/mid hunting riflescope | 3-9x40 to 4.5-14x42 | About $200-$350 | A budget-friendly first Burris scope |
| Timberline | Compact/lightweight hunting riflescope | 2-7x35 to 4.5-14x42 | About $200-$300 | Hunters who want a lighter scope on a lighter rifle |
| Signature HD | Mid-tier hunting riflescope | 2-10x42 to 5-25x50 | About $400-$700 | Better glass and turret feel for serious hunters |
| Veracity / Veracity PH | Premium hunting riflescope, FFP option | 3-15x44 to 5-25x50 | About $700-$1,000 | Hunters who want first-focal-plane holdover |
| Eliminator | Laser-rangefinding riflescope | 3-12x44 to 4-16x50 | About $800-$1,300 | Hunters who want built-in ranging and auto holdover |
Prices move with retailer sales; confirm current configuration and pricing before buying, and note that Burris periodically retires older lines (like the earlier Droptine) as newer ones replace them.
Best Burris picks for hunting
- Signature HD — the default recommendation for most deer and hog rifles: real glass improvement over Fullfield without Veracity or Eliminator money.
- Eliminator — worth the premium if you hunt terrain where quick, accurate range estimation is the hardest part of the shot.
- Fullfield — a sensible first scope if budget is the deciding factor.
Whichever you choose, mount and level it correctly first — see how to mount and level a scope — and compare it against a smaller, sponsor-backed alternative in my Arken Outrider 2-12x42 review (Arken sponsors my channel, disclosed there).
Pros and cons
Good fit
- Hunters who want the Eliminator's built-in rangefinding and ballistic compensation
- Buyers who want a genuinely no-hassle lifetime warranty at a mid-tier price
- Hog and predator hunters who need quick range estimation under pressure
Look elsewhere
- Buyers who want a single, verified country-of-origin claim across the catalog
- Shooters who want a huge ecosystem of binoculars, rangefinders and tactical glass — Burris's catalog is narrower than Vortex's
- Anyone chasing the absolute lowest entry price; Vortex's Crossfire II undercuts Fullfield
How Burris compares
Against Leupold, Burris typically prices a comparable magnification range lower, trading Leupold's verified single-factory US manufacturing for a lower sticker price. Against Vortex, the two brands overlap heavily in the $200-$1,000 hunting-scope space, and the deciding factor is often whether the Eliminator's integrated rangefinder matters to you, since Vortex has no direct equivalent. Against Bushnell, Burris generally sits a tier above on glass and turret quality at a similar price point.
Verdict
Burris earns a strong recommendation for hunters who want the Eliminator's rangefinding feature or a well-built mid-tier scope backed by a genuinely simple lifetime warranty. For the absolute lowest entry price, Vortex or Athlon still undercut Burris's Fullfield line.
Shop Burris Optics
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FAQ
Is Burris a good brand?
Yes, particularly for hunters who want the Eliminator's built-in laser rangefinder or a solid mid-tier scope backed by a genuinely no-hassle warranty. Burris sits between budget brands like Vortex's entry tier and premium European glass, with a smaller catalog than Vortex but decades of dedicated hunting-scope engineering behind it.
Where are Burris scopes made?
Burris's own site says it has manufactured optics in-house since introducing the Fullfield in 1975 and continues that practice today, but it doesn't publish one blanket country-of-origin claim for its current catalog. Treat manufacturing location as line-specific and confirm with a current retailer listing before assuming a given Burris model is US-made.
Who owns Burris Optics?
Burris was founded independently in 1971 by Don Burris, a former Redfield design engineer, then acquired by Beretta in 2002 and folded into Beretta Holding S.A., the Italian firearms and outdoor-gear conglomerate that also owns Steiner and Benelli's parent companies.
What is the Burris warranty?
The Burris Signature Warranty (formerly branded the Forever Warranty, with identical coverage under the new name as of December 2025): lifetime coverage from the date of purchase, automatically transferable to future owners, covering defects in materials and workmanship on non-thermal optics. It excludes normal wear, misuse, loss, theft and deliberate or cosmetic damage, and applies to US purchases from Burris or an authorized dealer.
What's the best Burris scope for hunting?
The Signature HD is the standout mid-tier pick for glass quality and turret feel. If you hunt in a way where range estimation under pressure is the hard part — timber hogs, running shots — the Eliminator's built-in laser rangefinder and automatic ballistic compensation is a genuinely useful, if pricier, alternative.
Is Burris good for a first scope?
The Fullfield line is a reasonable first scope: proven glass at a price close to Vortex's Diamondback tier, with the same lifetime warranty backing the rest of the Burris catalog. See my guide to the best scope for deer hunting for how it stacks up against other entry options.
Can you mount a Burris scope on an air rifle?
Burris hunting scopes are built and rated for firearm recoil, not the two-way recoil shock of a spring-piston air rifle, so check the spec sheet before mounting one on a springer. A PCP's more firearm-like recoil is generally safer for a standard Burris scope. My own hunting rifle runs a digital DNT Zulus 4K instead of a glass scope; see my honest review for that trade-off.
How does Burris compare to Leupold and Vortex?
Against Leupold, Burris typically prices comparable magnification ranges a bit lower, without Leupold's single-factory, verified-US-manufacturing story. Against Vortex, the brands compete directly in the same $200-$1,000 hunting-scope range, and the honest tiebreaker often comes down to whether you specifically want the Eliminator's rangefinding feature, which Vortex doesn't have a direct equivalent for.